Case Study: “They Don’t Teach You This in Marketing Class” – A Real Estate Marketing Talk in Harlem
Case Study: “They Don’t Teach You This in Marketing Class” – A Real Estate Marketing Talk in Harlem
Marketing Education for Real Estate Professionals | Presented by Jordi-Lakeem Foster at Chase Bank Harlem
Client / Host: JPMorgan Chase Bank – Harlem Branch
Location: Harlem, New York City (125th Street)
Industry: Real Estate | Business Marketing | Community Education
Date: November 2, 2024
Service Provided: Keynote Speaker & Marketing Educator for Harlem-Based Real Estate Panel
The Challenge
In a rapidly evolving housing market like New York City, real estate professionals—especially those working in Harlem and Uptown—face challenges in attracting qualified clients, building their brands, and standing out online. Chase Bank Harlem organized a panel discussion to support local agents with actionable marketing strategies tailored to their environment.
Our Approach
As a Harlem-based brand strategist and marketing educator, I delivered a talk titled “They Don’t Teach You This in Marketing Class.” The goal was to equip real estate professionals with practical marketing systems they could apply immediately—without needing a massive ad budget or advanced tech skills.
Key teaching points included:
Daily Marketing Habits that build long-term brand equity in competitive neighborhoods like Harlem
Consistent Brand Messaging across Instagram, Facebook, and LinkedIn to reflect professional values
Content Strategy Frameworks tailored to busy agents looking to attract buyers, sellers, and partners
The Four Proven Lead Generation Methods:
Paid Ads to reach local buyers and sellers
Content Creation that builds trust within Harlem neighborhoods
Direct Outreach to stay top-of-mind with warm leads
Strategic Partnerships with brokers, lenders, and Harlem-based businesses
I also emphasized the importance of tracking daily inputs over obsessing about outcomes, helping agents build systems that grow over time.
Results & Outcomes
Mindset Shifts Sparked: Many Harlem-based realtors shared that the talk helped them see marketing as a system—not just a hustle. They left more focused and inspired to show up consistently.
Strategic Clarity Delivered: The breakdown of the four lead generation pathways gave agents a clear roadmap to build traction—whether through content, ads, or collaborations with local businesses.
Future Opportunities Unlocked: After the event, I received follow-ups from agents and business leaders in Harlem looking to explore brand strategy support and speaking engagements at their own firms or networking events.
See The Full Video Here
Call to Action
📍 Based in Harlem or NYC and want to elevate your brand?
Take my free marketing assessment (link here)